Night of "FIRST OF ITS KIND"- The Body Shop 4.0 Pulse Store Opening & Elixirs Of Nature Launch

After some back to back publishing, I took a little break from writing and get my head into some reading because to be honest to much writing turns out to be pretty tiresome at times. More over, I got some books which I really actually wanted to read and stayed glued to them till I finished them.
Also because I had been crazy busy with things going around me and then there were a few events to attend and also I am deliberately missing out the details of 1 complete day of shopping mania that I had with my friend for her wedding, ultimate craziness I tell you!

So among all this, I got to attend a one of its kind event that was the opening of The Body Shop 4.0 Pulse Concept Store and Elixirs of Nature Launch at the Emporium Mall, Lahore. The event arranged by none other than the amazing team of Constantine PR and was definitely one fine event.
Without further delay, lets get over to all the details and also what on earth is this 4.0 pulse store concept and what's so special about the Elixirs of Nature Fragrances.

The Body Shop 4.0 Pulse Concept Store:

While repeating the same 4.0 pulse store again again and not telling what on earth it means makes me super annoying ,I know, you don't need to tell me that. So, lets just clear the air about it . While talking to the people behind the concept we were briefed that how this store differs from the regular store . The world's 2nd 4.0 pulse concept store has been opened in Pakistan after Germany and houses separate sections and well trained staff for proper consultation and guidance for the customers. The 4.0 Pulse store caters to the skin care , hair care , makeup and fragrance in separate areas with in house staff to consult according to the needs of the customer . 

The Elixirs of Nature:

Inspired by the world as a source of beauty, The Body Shop has an iconic legacy of pioneering captivating cruelty-free fragrances. In the next chapter in its olfactive story, The Body Shop blazes a new trail with its Elixirs of Nature range. Truly out of this world, these four immersive new eau de perfumes are authentic interpretations of some of the planet’s most precious natural scents. Aromas that without protection, might disappear from the world altogether. Using non-destructive technology, the essence of each illusive botanical is extracted without harm, allowing them live on, just as wild as nature intended them to be.

With mysterious names ( Swietenia, Bowhanti, Nigritella, and Kahaia) these unique eau de parfums are like a youthquake in a bottle. Each one a truly indie-vidual fragrance that will set you apart from everyone else on the planet. You’re one spritz away from being transported to some of the most breathtaking scentscapes on Earth.

While being there we were introduced to the 4 new fragrances and given a chance to test them all . Let me be honest , I am that kind of person who can rarely tell two fragrances apart and yet I was able to discern a drastic difference in each of the fragrance. Each of the perfume name is based on their botanical name and also tells about its origin . while you sniff them , you can instantly relate to the place and get the essence of it in a whiff. Ranging from a super spicy Nigritella to a gentle floral Swietenia , I can guarantee one is bound to fall in love with one at least ! I can't say much about the lasting power and the ending notes of these fragrances , for that you guys gotta wait ya know cuz imma gonna do some testing yo ! ( okay what was that?) . 

Apart from that , Maya Ali was introduced as the first brand activist for The Body Shop and it feels very nice when a celebrity talks about a nature loving brand . 

Moreover , when the science behind the extraction of these fragrances when elaborated , it left everyone dumbfound. The body shop has always come forward with the motto of  #enrichnotexploit and personally , I have been a fan of their dogma. The concept of getting the essence of flowers without damaging them had been the highlight of the eve and without doubt people absolutely adored the concept because the video was requested to play twice and each time the applause was deafening . 

And of course , keeping up with the tradition of The Body Shop and Constatine PR , We were given a beautiful goodie bag with one of the newly launched Elixirs Of Nature Fragrance. Absolutely in love with the way it was wrapped and presented . 2 thumbs up for that already !

 Oh and by the way , Here is a picture of some of the Lahore Beauty Blogger Clan including yours truly ^_^

This is all about the The Body Shop 4.0 Pulse Concept store Opening and Elixirs of Nature launch last weekend . I have recounted everything to the best of what my memory serves me . The reviews will be up soon enough and definitely Elixirs of nature makes it to the top of the list !

* Picture Courtesy: Constantine PR